The eCommerce industry is no longer an aspiring business, it has become a colossus that brings thousands of millions of dollars per year worldwide to large and SME ventures. It is born to vitalize online shopping experience by making it more convenient, cost-effective and timely to purchase a particular item. In these modern days, if you can identify yourself from other competitors in the same market, Ecommerce with better services is the key. This world this year is expected to thrive more intensively and have stronger impacts on shopping behaviors.
If you are still skeptical about the future of Ecommerce, take a look at the 2022 trends that will demonstrate the constant growth of this business model in upcoming years. After that, you can make use of these emerging trends for the thriving of your online venture.
The Role of Ecommerce in today’s world
As the internet is moving forward way faster, anything connected to it constantly witness the change, including Ecommerece. No matter how competitive your business is, you will lose behind if you don’t update with the latest trend from Ecommerce. Taking advantage of it is the key to staying ahead of the game and engage with consumers as well as infuse profits.
1. The constant growth of Online Shopping
Online shopping is the most preferred type these days with an impressive sales record in 2019. Over a decade, there has been a drastic rise in online sales. The increase in the size of eCommerce stores and their popularity has attracted a great number of customers to online shopping. The sales are projected to increase from 1.3 trillion dollars in 2014 to more than 4 trillion in 2023. Users from different parts of the world can access their favorite stores from different regions or countries without being restricted by geography.
Online sales rise due to several factors that have brought comfort to every household. The first one is the satisfaction that shoppers can gain with online consumption including the comfort of being at home. No need to walk out of your house, you can purchase anything. Website design is becoming user-friendly and captures users to buy and experience. Also, the level of trust in online shopping sees an improving step, which has convinced every buying decision. Say goodbye to the old days of hesitating when buying anything from the internet. This has become safer to buy with return policies, customer reviews, and customization. The perks of shopping online have overweighed its drawbacks, and online sales are developing faster than ever.
To have your website well-presented on online Google search page, try this all-in-one Shopify SEO app today!
2. Green consumption is on point
The environmental topic is one of the major factors influencing buyers. Online buyers have chosen the brand based on their actions about the environment. Businesses that connect their products with sustainable growth and try to limit their emissions to the environment will win customers’ hearts. As people are becoming more environmentally conscious, they lean toward ventures with similar purposes. By committing to green practices can a business ensures its growth.
green consumption is a positive habit that buyers, especially young generations are adopting. organic products or green materials are welcomed more than in the past. The rising trend of caring about the environment has shaped the way businesses operate in several stages. The responsibility of customers makes the brand alters its products and services to support the eco-friendly demands of customers.
3. The increasing role of social media
Social platforms have an increasing impact on the number of consumers. The world of eCommerce welcomes the emergence of the “Buy” button from Facebook and Instagram Checkout, which is attracting a handful of shoppers. The fast growth of social media has shaped the daily lives of users and affected how they purchase items. Brands with a higher position on social media will be more likely to captivate more customers, engage them in buying activities. Now that an individual spends around 3-4 hours per day on the virtual media, they might discover you faster when you enter this world and stand out.
Using influencer marketing is a powerful method these days to attract the target audience. The comfortable desire of buying online means online businesses have to make the most of their online space, on several platforms to increase sales. While people are strolling their feeds, shops can make their way into the customer’s hearts with the right content and trendy approaches to their social media.
4. QR Code payment is back
With the popularity of mobile phones, payments via this device are becoming more common. In 2018, a majority of personal phone owners reported that mobile payments are included in their purchasing methods. Among them, QR codes are coming back with escalating popularity, especially in eCommerce. More than 40% of internet users say that they scan QR codes on their phones regularly. The highest number of scanners fall into those of young age, which shows more frequent use than those of older age groups.
Asian countries strongly favor QR codes, especially in China, Hong Kong, and Taiwan. People from these regions lean towards QR codes for comfort in everyday use. Transactions like grocery, car-sharing, online shopping, gasoline, etc can be purchased with their mobile phones. And there is an inverse correlation with geography, with mobile users in the USA having yet to adapt to mobile payments.
5. The ascending movement of AI
The increasing power of customer experience in operation has influenced many aspects of life. Thus, the role of AI is getting more important. Retailers are more likely to invest in programs that can leverage their competitive advantages in the market. AI tools such as automatic responses to customers’ questions or more qualified and insightful marketing campaigns, trend forecasting will make the business stand out.
AI is improving every day to meet the ever-changing consuming habit of buyers. The roles in enhancing customer experience by adapting to their reactions make retailers pour their money without the slightness hesitation.
6. Visual Commerce is Blasting Off
Many times ago, one of the biggest challenges of selling products online is the absence of physical interaction. Luckily, visual commerce becomes effective and functional. Use your product photo to speak up about the brand and the value that you are trying to convey. Visual commerce ensures that customers can connect with the content and eventually the products. The popular demand for image-related content from consumers paved the way for the prevalence of image recognition in online business.
E-commerce has yet to dive in upcoming years. Its powerful impact on online business will still exceed, so be prepared. Get yourself ahead of the game by keeping updated about the latest trend on the market. At the same time, there are some incredible programs out there to support your journey, including Shopify apps.